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三星LG在超高清电视领域掀起价格战

发布时间:2020-06-29 17:08:25 阅读: 来源:锯床厂家

4月22日消息,据外媒报道,三星电子和LG电子在快速增长的超高清电视市场掀起价格战。

LG电子4月20日宣布,其超高清电视仅在上市三周就售出900台,这主要归功于其49英寸超高清电视290万韩元(约合17334元人民币)的极具竞争力的价格。

作为回应,三星电子月底也决定发行一系列300万韩元(约合17932元人民币)级别的超高清电视。超高清电视是高端电视,其图像质量是现有全高清电视的4倍。

LG于3月28日开始出售49、55和65英寸版本的电视,其价格比同类型产品价格低30%。55英寸的价格设定在390万韩元(约合23311元人民币),比同尺寸的超高清电视低200万韩元(11955元人民币)。

外媒原文如下:

Samsung Electronics and LG Electronics are engaged in a price war to get the upper hand in the fast-growing UHD TV market.

LG Electronics announced on April 20 that it sold more than 900 units of UHD TVs in just three weeks after it launched pre-order sales thanks to its aggressive price marketing. LG Electronics released 49-inch UHD TVs at the price of 2.9 million won.

In response, Samsung Electronics also decided to release a string of UHD TVs at the 3-million-won price level starting from the end of this month. UHD is a premium TV whose image quality is four times higher than that of existing full HD TVs.

LG Electronics launched pre-order sales on March 28 for its UHD TV (49-, 55-, and 65-inch models) whose prices were lowered by more than 30 percent compared to those of existing models.

The price of a new 55-inch model, the smallest among existing UD TV models, is set at 3.9 million won, about 33 percent or 2 million won lower than the price of the existing same-sized model set at 5.9 million won. LG also newly introduced a 49-inch model whose price was set at 2.9 million won.

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